Air France has released a new brand video
Air France has released a new brand video that embodies its ambition: offering its customers the best of France and taking elegance to new heights. This video tells the story of an ascent.
The story of a vibrant, strong-willed woman, elegantly embodying the airline. Dressed in a red dress designed with an infinite train, she gradually climbs the Eiffel Tower, the symbol of France throughout the world.
As she ascends the stairs, rhythmic scenes follow one another, symbolizing in turn different assets of the company: the art of welcoming the whole world, the French haute cuisine offered on board, and the attention paid to young travelers during the trip.
The video ends by revealing the airline's new advertising signature: 'Elegance is a journey. Air France'. This signature embodies the values of AF, its style, and its attention to others and to the planet.
Take a journey of Elegance here
